On July 7-8, 2012, North America will see it’s first National Learn To Windsurf Day. On this summer weekend, we hope to see every shop, school, windsurfing club, and yacht club in the country conducts free windsurfing lessons. It’s something many of the shops, schools, and clubs do anyways – but with a national, cohesive effort, it could be much more effective in inspiring current windsurfers to take part, promote, and participate in the effort.
The L2W Project hopes to operate on a few levels.
Educate.
Not new windsurfers, but current windsurfers on how to:
- Effectively teach windsurfing
- Pick the right gear.
- Promote their local L2W event to local media sources such as newspapers, TV, yacht clubs, schools, park rec programs, and of course, social media. (The L2W 2012 Project Media Manual)
Inspire + incentivize
There’s a lot of solo sailors out there. One of the goals of the L2W project is to bring them back into the fold, and make them ambassadors for the sport again – especially in the places where there’s not a shop or school near by. Your everyday windsurfer may not be the perfect teachers – but with our help, they can definitely do a better job than NO teachers.
Execute
Enlist every shop, school, club in the country to participate, and ensure participation at each locations.
Provide marketing materials to help shops and schools promote The L2W Project (Posters, postcards – either provided hard copies, or downloadable PDF’s)
Follow Through
Give people a game plan to get into windsurfing once they finish their free learn-to-windsurf lessons. This could include handing out free magazines, pamphlets, or hooking up them up with local windsurfing clubs or even just local windsurfers to continue learning how to windsurf.
…Repeat!
Yes – We want to do it again in 2013.
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